Mohawk Product Expansion Kits

At Mohawk Paper, additional colors, finishes or processes would be added to existing lines of paper. Mohawk needed a solution to bring these expanded portfolios to their customers, without breaking the bank creating new swatchbooks.

The solution: Mohawk Product Expansion Kits. These kits are specification tools complete with in-depth product information and printing demonstrations designed to sit alongside an existing swatchbook.

Responsibilities

Creative Direction
Strategy + Design
Project Management